Jenn Berney
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Storify 2

Developing an enterprise content creation platform for publishers and readers

 

Storify 2

Design Lead UX/UI, Product Manager Bo Hee Kim, Engineering Lead Devon Govett, created at Livefyre, 2015
 

 

Content creation software that enables publishing teams to collaborate with each other in one centralized place to create real-time stories and live blogs. Publishers can easily find and add social media from across the web while a team of editors, journalists, photographers and community managers simultaneously update, review and publish content. View website

 
 

Key problems

We talked with some of Livefyre's most renowned clients within the publishing industry – Mashable, CNN, CBS, Sky News, IGN – to gather industry insights and better understand what it is really like to report on breaking news. 

 

  • Storytelling in its creation, dissemination & consumption is a social experience
  • News teams are relying on makeshift workflows & rigid tools
  • Speed & accuracy are the publishers' highest priorities
  • Stories evolve & take shape over time
  • Publishers want to personalize stories & spark conversations by including user generated content
  • Live Blogs often lack context & significance for readers
  • Readers are looking for a balance of credible reporting & social media content
 
 

 

Mapping the publishing team workflows observed during the research

To create a story quickly and efficiently, publishing teams need all of the tools and content in one place. The interface needed to be a collaborative workplace containing all of the existing tools.

 

 

 

Interaction with the tool supports the natural process of creating

Sketching workflows evolved into exploring interaction models optimized for speed and meant to emulate the flexibility and evolution of story writing. Explorations included wireframes and a 75-page clickable prototype that we took back to our publishing teams to for feedback on overall usability. Drag and drop, WYSIWYG editor, and inline editing make it easy to change content and reorder posts so exploration is easy. This interaction model enables iteration and creativity. See more wireframes

 


Creating a story


Reading a story